Retain the 'Orange Blossom Festival' urges Hawke

There is clear disappointment among many residents in the Hills Shire about changing the name of the Orange Blossom Festival, said the Federal Member for Mitchell, Alex Hawke.

“The name Orange Blossom Festival reflects an ongoing tradition that stretches back some 40- 50 years and reflects the importance of the citrus industry to our past.  It remains an important part of our identity today and an ongoing link with our agricultural history,” Mr Hawke said.

“Growing up in the Hills, the Orange Blossom Festival was something which was always an important occasion on our local calendar.

“Whether it be the street parades, the garden competition, the Crestwood Fair or the other festivals, these events form an important cultural exchange for local communities.

“The Orange Blossom Festival means a lot to long time locals and many who grew up in the Hills can still remember the open spaces and agricultural areas that covered the entire district.

“Many locals have served on boards, helped organise events, and spent countless hours ensuring the success of events each year.

“At best, the new name ‘Hills Fest’ is underwhelming,” Mr Hawke said.

“Hills Fest is a name without meaning and does not impress. I believe it is a term that will take a long time to receive recognition and support.

“Can you imagine other areas abandoning their identities? For example the Ryde Council dropping the name Granny Smith Festival, held each year in Eastwood in favour of Eastwood Fest?

“There must not be a rush to move away from names and traditions which are important to many in our community. I fear this name change is more to do with modern marketing-speak than accurately reflecting community sentiment.

“In the Hills District we have a distinct, unique name that reflects our Shire’s past and it is the ‘Orange Blossom Festival’.

“I urge Council to reconsider this re-branding decision, recognise the importance of this festival to our past, and retain the name Orange Blossom Festival,” Mr Hawke said.